A morning radio fixture and Rochester institution for more than two decades, Levin launched his on-air career as a morning music show host in 1985 on Rochester’s WCMF (96.5) using the name “Brother Wease.” The show, called “The Brother Wease Morning Circus”, was highly rated in the Rochester market. In January 2008, Levin moved across town to WFXF with a new supporting cast and changed his show’s name to “The Wease Show.” Since switching stations, the show has developed a loyal and adoring following. Its success can be attributed largely to Levin’s support of cultural events and recreational activities in the city, as well as his openness and willingness to share details about his life, including his three tours of duty in Vietnam, three marriages and six children, with his listeners.